After a busy period from January to the end of August, with 17% growth in both tourist number and revenue, Ba Ria Vung Tau has entered the low domestic tourist season from September as kids are back to school and the storm season is in full swing. A survey covering local hotels and resorts revealed that the number of staying tourists has decreased sharply, occupying only 10-20% of rooms on weekdays, and 50%-60% on weekends. Some facilities closed at the beginning of the week because they only received 1 or 2 room bookings. Many local travel firms have made full use of the gap to upgrade infrastructure, renew equipment, enhance service quality and staff training or organise staff team building trips. Meanwhile, they have strengthened the promotion of new products and collected feedback from customers and partners to design travel promotion strategies, thus attracting more tourists, especially through the online channel./.