More than 3,000 tourists, on June 14, flooded the Hoi An Impression Theme Park to enjoy an Ao dai (Vietnam’s traditional long dress) show with the theme of Vietnam’s landscapes.
Quang Nam (VNA) – More than 3,000 tourists, on June14, flooded the Hoi An Impression Theme Park to enjoy an Ao dai (Vietnam’straditional long dress) show with the theme of Vietnam’s landscapes.
With over 200 models staging 18 collections of famousVietnamese fashion designers, the event introduced its audiences to thecountry’s traditional cultural charms, natural wonders, and historical relicsites.
At the event (Photo: VNA)
It gave insights into the connection between Ao dai and eachhistorical period of Vietnam, as well as the bonds between the costume andspecial cultural features of each regions across the nation.
Vu Thi Phuong,General Director of Gami Hospitality – which runs the Hoi An Memories show and theorganiser of the Ao dai festival, said the group will run a show on aVietnamese cultural heritage every year for the conservation and promotion ofsuch value.
Hoi An city in the central province of Quang Nam wasrecognised as a world cultural heritage site by UNESCO in 1999.
In 2019, it was named Asia’s Leading Cultural CityDestination and one of the 13 most picturesque towns in Asia. The city was alsoamong the top 15 cities in the world selected by the New York-based magazineTravel Leisure.
Last year, Hoi An welcomed 5.35 million vacationers,including 4 million foreigners./.
The Hoi An Centre for Cultural Heritage Management and Preservation will carry out seven solutions in the 2020-25 period in a bid to conserve and sustain values of Hoi An ancient town in the central province of Quang Nam, said Director of the centre Pham Phu Ngoc.
An Ao Dai design contest has been jointly launched by the Vietnam Women’s Union and the Ministry of Culture, Sports and Tourism with an aim of promoting both the image and the cultural value that the traditional long dress has in Vietnamese society.
Vietnam’s ancient city of Hoi An in the central province of Quang Nam has been named among the top ten cities of the world by the New York-based Travel + Leisure magazine.
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The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
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