HCM City (VNA) - The 14th annual Green Consumption Campaign, whichseeks to usher in environment-friendly consumption habits, began in Ho Chi MinhCity on June 4.

Organised by the Saigon Giai Phong (Liberated Saigon) newspaper, Saigon Co.opand the HCM City Union of Business Associations, it includes building acorporate brand communication strategy associated with environmental socialresponsibility, mobilising a large number of volunteers to participate as"information ambassadors" to support the public to clearly identifyenvironmentally friendly products and those made by companies that areenvironmentally conscious.

Saigon Co.op’s distribution system will have promotions and separate displayareas for environment-friendly products.

Among the highlights of this year’s campaign is a Green Trade Forum with thetheme "Green Trade - Challenges and Development Prospects ofEnterprises" to be held on June 14 with experts analysing solutions toimprove the efficiency of State management and integrate green growth into thesocio-economic development plan.

Le Truong Son, Deputy General Director of Saigon Co.op, said the campaign wouldexhort the public to prioritise the use of environmentally friendly productsand those made by companies that do well in environmental protection, therebycreating new consumption habits that are beneficial to the environment.

Saigon Co.op has for long provided customers with self-destructing plastic bagsto carry their purchase and has stopped selling plastic straws across itsnetwork.

Its retail networks, comprised of Co.opmart, Co.opXtra, Co.op Food, Co.opSmile, Cheers, and Finelife, collaborate with hundreds of reputed brands toorganise many other activities for environmental protection./.