Tong Thi Bich Huong in Hung Nhan village in Chieng Pha commune switched to cultivating organic red-flesh dragon fruit on her struggling coffee plantation in 2019. A year later, her family were rushed off their feet with a bountiful harvest.

The organic fruit even qualified for export to Russia.

Meanwhile, other residents, like Lo Van Thong, have introduced sensible farming techniques to plant off-season fruit. Thong’s dragon fruit trees bear fruit one to two months earlier than the regular season.

In a bid to capitalise on agricultural production in the building of new-style rural areas, Thuan Chau district has encouraged local residents to develop value chains for their products.

The district has created 21 supply chains and six planting area codes🌟 for mango, longan, and dragon fruit orchards, and has 200 hectares of organic plantations.Two communes in Thuan Chau district have been recognised as new-style rural areas, with rates of poor and near-poor households standing at 30% and 16%, respectively. It is working to ensure that all residents escape from poverty by 2025./.