The biennial national festival is a place to converge and honour coffee growers, producers, processors and traders from across the nation. The event is set to feature myriad trade promotion, cultural, and art activities. In 2022, Vietnam's coffee exports neared 1.8 million tonnes worth about 4 billion USD, hence a second place in the world ranking, only after Brazil. However, challenges remain, including the exports’ low value and raw form, small production scale, and restricted deep processing. Addressing the event, Deputy Prime Minister Tran Luu Quang expressed his belief that Vietnamese farm produce in general and Vietnamese coffee in particular will increasingly assert their quality, prestige, and brand, obtaining a strong position in the domestic and international markets./.