The 2015 Vietnam Trademark Forum opened in Ho Chi Minh City on April 17,focusing on the theme of connecting national brands for improvedcompetitiveness.

Participants called on theNational Branding Programme to help in enhancing enterprise capacity ofbuilding, marketing and protecting their brand names via practicalactions.

Several opinions proposed that domestic firmsshould deliver post-sale services to every outlet and consumer ratherthan relying on publicity campaigns.

Nguyen HoangNgan, General Director of Binh Minh Plastics Jsc, urged Vietnamesecompanies to fix weaknesses in resources to sustain their brands,especially in the adoption of technological advances to catch up withthe ongoing international economic integration trend.

Last year, as many as 63 firms were honoured with the National ValueAwards for strong brands, an increase from 30 in 2008, deputy head ofthe Ministry of Industry and Trade’s Trade Promotion Agency Do Kim Langsaid while presenting achievements of the National Branding Programmesfor the 2003-2014 period.

He also pledged brandingsupport for firms via training and counseling while developing brandscharacteristic of each locality and region between now and 2020.-VNA