Green transformation involves various matters, including developing green products, services, and tourism routes, to make Vietnam’s tourism offerings more attractive and innovative.

Despite improvement seen in the first quarter of the year, the pace of international travel recovery remains slow since mid-March when Vietnam reopened its borders to international tourism, according to the Vietnam Tourism Association.

Staff shortages have plagued Vietnam’s tourism industry after the country reopened the borders to international tourists in March of 2022 following a two-year hiatus due to COVID-19.

Vietnam’s tourism sector will enter a new stage of development this year, with new measures sought to not only recover tourism activities but also ensure disease prevention and people’s safety, Vu The Binh, permanent vice chairman of the Vietnam Tourism Association, has told the media.

There were less than half of the stalls participating, yet the VITM Hanoi 2020 still stimulated demands with various tours and air tickets offered at prices from 30 to 40 percent lower than the regular, with special attention paid to the upgrade of service quality.

The exploitation, conservation, and promotion of heritage are always an important orientation that the tourism sector is required to follow in order to create interesting features to lure tourists.

The 7th Vietnam International Travel Mart (VITM) will take place in Hanoi on March 27 – 30, providing a platform for travel firms to exchange experience and discuss pressing issues.

A conference spotlighting Ha Giang’s tourism potential took place in the central province of Khanh Hoa, on March 18, gathering over 100 representatives from tourism management bodies, associations, and travel agencies across the central region.