VIETRISA Chairman Bui Ba Bong said that the launch is a strategic turning point in building the Vietnamese rice brand, aiming for the premium markets with strict carbon emission standards. The new rice trademark represents a commitment to environmental and social responsibility, not just a commercial label.

A workshop on developing the circular economy in rice production and processing was held in Can Tho city on June 7, drawing the participation of policymakers, experts, and representatives from international organisations and the Departments of Agriculture and Rural Development of 13 Mekong Delta localities, and businesses in this industry.