Vietnam's tourism industry is set to emphasise professionalism, enhance regional collaboration, integrate with other sectors in the development chain, and especially create unique products tied to local cultural heritage.

The Vietnam National Authority of Tourism (VNAT)'s information centre officially launched a promotional video for railway tourism on July 9 in conjunction with the 64th founding anniversary of the sector in Vietnam (1960-2024).

James Kopenec, an US citizen, has become the 15 millionth foreign tourist visiting Vietnam, as he arrived in Ha Long City, the northern province of Quang Ninh, on December 19.

Vietnam’s tourism industry is booming and is fast becoming the driving force behind economic growth but it also faces calls for reform to keep up with high standards.