Vietnam National Brand Week to be held in mid-April
The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.
Vietnam National Brand Week 2024 contributes raise public awarness of Vietnam national brand (Photo: VNA)
Hanoi (VNA) – The Vietnam National Brand Week 2024will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.
According to the Vietnam Trade Promotion Agency (VIETTRADE)under the Ministry of Industry and Trade (MoIT), communication campaigns on VietnamBrand Day, April 20, will be launched on mass media during the event.
An opening ceremony and an international forum on Vietnam national brand will be held in Hanoi in the hybrid format, along with an exhibition spotlightingachievements of national brands, the agency said.
Established in 2003, the Vietnam National Brand Programme is expected to promote Vietnamas a producers of high-quality goods and services and enhancingcompetitiveness for Vietnamese businesses in domestic and internationalmarkets, it added.
According to brand evaluation consultancy Brand Finance,Vietnam brand value has increased to 431 billion USD to rank 33rd in 2022 from319 billion USD in 2019. The country climbed one place to 32nd in 2023.
A report on the implementation of the Vietnam National BrandProgramme 2023 by the MoIT showed that Vietnamcontinued to be a spotlight in the world’s brand development map, posting thefastest growth rate of 102% in the 2019-23 period.
The brand valueof Vietnamese businesses also increased strongly along with the growth of the nation brands.
While brands of Vietnamese businesses were absent in therankings of international organisations in early 2000s, the total value of thecountry’s top 50 brܫands increased by 36% to 36.6 billion USD in 2022, it said./.
The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade.
An increasing number of businesses with products receiving the national brand title entered the top 50 brands with highest value in 2022, Deputy Minister of Industry and Trade Tran Quoc Khanh said at the opening of the Vietnam National Brand Week and the National Branding Forum 2023 in Hanoi on April 20.
In 2018, only 14 Vietnamese firms had made it to the list of top 50 national brand enterprises, accounting for 28% of the total. However, as of 2022, this number has increased to 21 enterprises, which now accounts for 42% of the total.
The image of Vietnamese brands, which is relatively modest in the CPTPP market, needs to be improved in a bid to tap the tremendous potential of this market, experts have advised.
Building national brands is important to help local businesses engage deeply in the global value chains and establish reputation in the world’s market, experts have said.
An online seminar on strengthening trade relations through international trade fairs, held by the Vietnam Trade Office in India on June 25, saw the participation of nearly 50 Vietnamese seafood companies and 50 Indian enterprises in sectors of processed food, agricultural products, fruits, and spices.
The vehicles will be deployed for mail and parcel delivery by Hanoi Post, marking another step in the strategic partnership between the two firms since 2021. With this batch, the total number of electric motorbikes Honda has supplied to Vietnam Post has reached 405, operating primarily in key cities such as Hanoi and Ho Chi Minh City.
With participation from major players representing countries such as Russia, China, Japan, India, Thailand, and Indonesia, Vietbuild 2025 is expected to present a wide range of environmentally friendly and innovative products and services, especially building materials, machinery, and interior and exterior decoration.
Bulgaria holds strengths in sectors that align well with Vietnam’s development focus, including information technology, software, electronics, energy and the environment, startups and innovation, agriculture and food processing, logistics, and freight services.
Vietnam Airlines is pursuing an Environmental, Social, and Governance (ESG) roadmap to reduce emissions, improve fuel efficiency, and adopt sustainable aviation fuels. It is also investing in workforce development, corporate culture, and international management practices.
Thailand's largest retailer, Central Retail Corporation (CRC), will invest over 45 billion THB (1.38 billion USD) through 2027 to expand mainstream markets and accelerate growth across Southeast Asia, including Thailand and Vietnam.
Vietnam ranks among Asia’s top producers and exporters of denim, with hundreds of factories producing denim fabric and garments. Vietnamese denim products are now exported to over 70 countries.
In 2024, durian was a leading export among Vietnam’s fruits and vegetables, earning a record of 3.3 billion USD and accounting for 46% of the sector’s total export value. China was the largest market, importing 3.2 billion USD worth of durians, or 97% of the total.
The arrival of this first wind power equipment shipment signalled the Trung Nam Ca Na seaport’s infrastructure readiness and its entry into a new phase of development, aligned with Vietnam’s adjusted National Power Development Plan VIII.
PM Pham Minh Chinh has called on global tech giants to bolster cooperation with Vietnam to assist with the country's efforts to drive a startup and innovation ecosystem.
Prime Minister Pham Minh Chinh had meetings with leaders from multinational corporations on June 25, advancing Vietnam’s infrastructure development as well as food processing sector, on the sideslines of the 16th Annual Meeting of the New Champions of the World Economic Forum (WEF) in Tianjin city.
According to UOB, following the US’s announcement of reciprocal tariffs of 46% on Vietnamese goods on April 2, around 80% of Vietnamese businesses have proactively taken measures to respond to potential impacts.
As one of the most prestigious annual international events in the industry, the expo serves as a prime platform for enterprises to connect, exchange valuable experience, and explore reliable collaboration opportunities with both domestic and international companies.
Organised by the Vietnamese Embassy and Trade Office, Vietnam's national booth showcases catalogues and product samples from over 30 Vietnamese companies, spanning key sectors such as agriculture, seafood, food and beverages, footwear, textiles, furniture, plastics, construction materials, and industrial machinery.
Vietnam National Brand Week 2024 contributes raise public awarness of Vietnam national brand (Photo: VNA) 
