The Thailand Sporting Trade Association has expected that the triumphs of Thai athletes at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment.

The Sports Authority of Thailand (SAT) announced during a recent meeting that Bangkok, Chonburi, and Songkhla provinces have been chosen as venues for the 33rd Southeast Asian Games (SEA Games) in 2025.