Vietnam's campaign to boost consumption of domestic products is showing remarkable success, with over 90% of Vietnamese consumers now showing confidence in and preference for locally-made goods, reflecting tangible improvement in Vietnam’s business and investment climate.

The Hanoi Department of Industry and Trade has launched a voting programme to select consumers’ most-favoured Vietnamese products in 2022.

Despite an abundance of new options to buy groceries online, Vietnamese consumers still overwhelmingly prefer to shop in stores, the Vietnamese High Quality Product Business Association said on February 14.