As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.

In the first five months of 2025, Hanoi received approximately 12.77 million tourist arrivals, marking a 10.9% increase compared to the same period in 2024. Total tourism revenue was estimated at VND 51.94 trillion, up 14.1% year-on-year.

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The Hanoi Department of Tourism has designed a comprehensive plan to boost tourism demand, tailored to each season and period. Throughout the year, the local tourism sector will host 60 events, promoting the capital’s image and rich cultural heritage.

From vibrant traditional festivals and unique cultural destinations to large-scale international events, Hanoi—a city of a thousand-year civilization—wins the hearts of both domestic and international visitors in 2024.

Inspired by the subsidy era (1976-1986) in the capital city, the "Truc Bach Night" programme will recreate the daily life of people during this historic period. For the first time in Hanoi, the entire event space will be designed like a movie set.

Matthew Powell, head of the Hanoi and Da Nang offices of Savills Vietnam, has noted that the capital city’s hotel market still holds significant short-term recovery potential.

Hanoi welcomed about 4.45 million foreign tourists in the first nine months of this year, soaring 40.8% year-on-year and nearly fulfilling its yearly target of serving 5 million international visitors, according to the city Department Tourism.

Hanoi welcomed about 4.45 million foreign tourists in the first nine months of this year, soaring 40.8% year-on-year and nearly fulfilling its yearly target of serving 5 million international visitors, according to the city Department Tourism.

The Hanoi Autumn Festival, which took place from September 19-22, attracted more than 50,000 visitors, showing the capital city’s enduring appeal in the eyes of tourists, especially in autumn - the most beautiful time of the year in Hanoi.

Diverse activities will be held at the Thang Long Imperial Citadel from October 4-6 within the framework of the 2024 Hanoi Tourism Ao Dai Festival, said Vice Director of the Hanoi Department of Tourism Nguyen Hong Minh at a press briefing on August 27.

The number of tourists to Hanoi in July is estimated to reach 2.52 million, an increase 7.4% over the same period last year.

Hanoi, one of the famous lotus growing areas in the country, has taken steps to turn lotus into a unique tourism brand and lure more tourists in lotus blooming season.

The total number of tourists visiting the capital city in the first half of this year is estimated to exceed 3 million, an annual increase of 36.9%, according to the Hanoi Statistics Office.

Hanoi has deployed measures to deal with a shortage in human resources, which has been a problem facing the tourism sector, especially amid the strong recovery of the industry.

The Hanoi Department of Tourism has organised a discussion on the implementation of promotion programmes by local hotels and communications activities to promote the tourism stimulation scheme themed "Hanoians and Tourists Experience Four- and Five-Star Hotel Services in Hanoi", aiming to attract more domestic tourists to the capital city.

Hanoi’s tourism sector is working to develop effective strategies to attract visitors during summer, which often sees relatively fewer tourists staying in the capital city compared to autumn and winter.

Hanoi is taking steps to speed up digitalisation in the tourism sector to meet the changing demand of tourists and increase their digital experience.

The total number of visitors to Hanoi reached 11.55 million between January and May, up 14% year-on-year, according to the municipal Department of Tourism.

A nighttime tourism programme to discover the Ngoc Son temple on Hoan Kiem Lake, downtown Hanoi, debuted at a ceremony on January 31.