Pres✤s recommended to innovate itself to attract Gen Z reader൩s
A VietnamPlus survey of 764 young people shows that 83.9% of Gen Z use smartphones to read news, only 12% use computers, and the rest access content via tablets.
Keyword: "Generation Z"
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10 million Indonesian Gen Zs unemployed
The increasing unemployment rate of Generation Z (people born between 1997 and 2012) in Indonesia is causing economic pressure and wasting human resources.
F&B more robust with boom in low-end market
The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust despite the trend of tightening spending in a global downturn.
Generation Z key consumers: Nielsen
It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.