Vietnam National Brand Week 2024 opens
The Trade Promotion Agency under the Ministry of Industry and Trade (MoIT) opened the Vietnam National Brand Week 2024 in Hanoi on April 16.
Keyword: "brand development"
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Vietꦯn꧂amese firms urged to tap market opportunities to boost rice exports
The Vietnamese trade counselor in China has reminded businesses to keep updated on market information, tap opportunities, and diversify trade promotion to promote rice export in the coming time.
Enterprises need better branding to compete in int꧋'l market
Vietnamese enterprises must develop globally competitive brands if they want to succeed internationally, speakers said at a conference on domestic trademarks held recently in Ho Chi Minh City.
Firms urged to focus on branding
Vietnamese enterprises, especially small- and medium-sized ones, should develop their brands to increase their competitiveness amid the process of integration, a seminar heard in Ho Chi Minh City.
Banks urged to invest in brand development
Three joint stock banks, BIDV, Vietcombank and VietinBank, are now the country’s most valuable banking brands.