Coffee was introduced to Vietnam in the late 19th century. It quickly adapted to the country’s fertile soil and favorable climate, becoming a drink deeply embedded in Vietnamese culture.

It is a great time for Vietnam to build on specialty coffee segment to enhance its global recognition and increase its value in the coffee supply chain, insiders said.

Vietnam, the world's biggest producer of robusta, has become the top supplier of coffee beans for Japan as the consumption of instant coffee, which uses robusta, is soaring there amid the COVID-19 pandemic, according to the Nikkei Asia Review.

Vietnam expects to export 1.7 million tonnes of coffee this year, earning about 3.5 billion USD, said Chairman of the Vietnam Coffee – Cocoa Association (VICOFA) Luong Van Tu.

Italian coffee producers highly evaluated Vietnamese coffee beans as they are essential ingredients of their products, Mario Vicentini from Comunicaffe International, an Italian daily newspaper about coffee, told Vietnam News Agency reporters at Milano Coffee Festival.

Brazilian Ministry of Agriculture’s manager in charge of coffee Silvio Farnesi has said that the government has approved the importation of robusta coffee, including those from Vietnam

Vietnamese coffee and investment opportunities in the industry were introduced at the 15th Seoul International Café Show, which wrapped up in the Republic of Korea on November 15.

Applying advanced technology has helped Vietnam’s coffee sector develop sustainably, making the country the world’s second largest coffee producer.