The elegant Vietnamese ao dai is not only a cherished tradition but also embraced enthusiastically by locals in everyday life and becomes a powerful symbol of the city's vibrant tourism scene.

The celebration will start with a grand opening ceremony featured with traditional drum and martial arts performances at Ly Thai To Square.

An art programme featuring “ao dai” (traditional long dress) collections by 12 famous designers across Vietnam took place on September 23 evening in the central province of Thua Thien-Hue.

Myriad activities honouring the traditional dress of ao dai brought close to 3.5 million visitors, including 480,000 foreigners, to Ho Chi Minh City last month.

An Ao Dai Association, the first of its kind, was established in Ho Chi Minh City on December 20.

The Hanoi Ao Dai Festival will take place in the capital city from October 13-15 with the participation of fashion designers, craft villages and tourism firms.

A parade of people in Ao dai will be held at Hoan Kiem Lake, the Old Quarter and Long Bien Bridge areas within the framework of the festival.

Hue Ao Dai Festival 2023 was organised on August 12 as part of Hue Festival 2023 which was designed as a four-season festival in order to organise a series of festive activities throughout the year, promoting the unique values of Hue and Vietnamese culture, and showing scenic spots, spiritual tourism and local cultural activities to lure tourists.

The Ho Chi Minh City People's Committee held the opening ceremony of the 9th Ho Chi Minh City Ao Dai Festival 2023, with the theme "I love Vietnamese Ao Dai", at the Nguyen Hue pedestrian street in District 1 on March 3.

The ninth Ao dai (traditional long dress) Festival will take place in Ho Chi Minh City throughout March and include a wide range of cultural activities.

The ninth Ao dai (traditional long dress) Festival will take place in Ho Chi Minh City throughout March with a wide range of cultural activities, the event’s organisers announced at a press conference held in HCM City on February 23.

The ninth Ao dai Festival, with the theme “I love Vietnamese Ao dai”, is to take place in Ho Chi Minh City throughout March.

Ha Long Carnival, a highlight of the Ha Long – Quang Ninh Tourism Week 2022, took place on April 29, marking the return and recovery of tourism in the northern coastal province and its Ha Long city after two years impacted by COVID-19.

Ho Chi Minh City welcomed nearly 130 tourists from the US on April 8 under a tour organised by Citslinc International Inc in collaboration with Asia Life and Beauty Travel and Tour Services Co., Ltd.

A design contest aiming to help Vietnam’s traditional ao dai (long dress) go global was launched on March 17.

More than 2,000 people of different ages took part in an "ao dai" (Vietnamese long traditional dress) parade on March 6, as part of the eight Ho Chi Minh City "Ao dai" Festival.

A festival will take place in Ho Chi Minh City this month to promote cultural values and the beauty of the Ao Dai, Vietnamese traditional dress.

An Ao dai (traditional long dress) and cuisine festival opened in the ancient imperial city of Hue, the central province of Thua Thien-Hue, on December 18.

A festival on ao dai (Vietnam’s national dress) took place in the former imperial city of Hue, the central province of Thua Thien-Hue, on April 28.

The Hue Traditional Craft Festival 2019 will take place in the central province of Thua Thien-Hue from April 26 to May 2.