Aeon – Japan's largest retail group – plans to increase the number of hypermarkets, also known as "Super Supermarket (SSM)" and general merchandise stores (GMS) in Vietnam from 12 as of February 2025 to about 100 stores by 2030. Another large Japanese group, Sumitomo, also aims o open supermarkets in Vietnam, with about 10 stores per year.

Once completed, this will become the largest shopping mall in the Mekong Delta, with a scale nine times larger than the region’s current largest commercial centre.

With a total investment of around 1.18 trillion VND (45.6 million USD), the AEON Hai Duong Shopping Centre is designed with a total floor area of approximately 3.6 hectares. Spanning an estimated gross floor area (GFA) of roughly 38,100 sq.m, the shopping centre will feature ample parking space for nearly 600 cars and 1,200 motorcycles.

Since the beginning of this year, the Vietnamese retail market has been cause for optimism as retail businesses opened new sales points.

The direct export of Vietnamese goods through various foreign distribution systems not only helps producers increase profits but also provides Vietnamese products an opportunity to be exported under their own brands. This is considered a key factor in successfully building the Vietnamese brand in the international market.

Saigon Co.op has stockpiled more than 12,000 tonnes of essential goods traditionally consumed for the upcoming Lunar New Year (Tet) holiday in late January, or 30-50% higher than normal.

Prime Minister Pham Minh Chinh on September 22 hosted separate receptions for leaders of big foreign groups as part of his trip to the northern province of Bac Ninh.

The Hanoi Agriculture Fair 2024 is underway at AEON Mall Long Bien, Hanoi, with 60 booths of 90 organisations, enterprises and One Commune- One Product (OCOP) facilities from 27 localities.

The Vietnamese Products Week 2024 was kicked off on June 21 at more than 300 supermarkets and retail stores of the Aeon network in Saitama prefecture and across Japan.

Many distribution systems and foreign enterprises have shown interest in and are sending requests regarding items they want to trade at the Vietnam International Sourcing 2024, which is slated for June 6-8 in Ho Chi Minh City.

Retailers in Vietnam are increasing inventory and have launched promotions in anticipation of opportunities in the year-end shopping season, as there are just two months left until the Lunar New Year (Tet) – the biggest festival in a year of Vietnamese people.

Good quality, beautiful designs, and reasonable prices are reasons that make Vietnamese products, especially consumer goods and agricultural products prominent in the domestic market.

Thanks to improved quality, diversified designs and competitive prices, Vietnamese goods have gradually won the trust of domestic consumers, but more attention on green practices, origin traceability, and e-commerce is needed to truly conquer the domestic market.

Vietnamese Products Week 2023 is underway in Japan’s Saitama Prefecture and all supermarkets and retail outlets of the AEON network in the country.

The Vietnamese Products Week 2023 was opened on June 23 in Japan’s Saitama Prefecture and all supermarkets and retail stores of the Aeon network in the country.

The presence of foreign-invested enterprises in Vietnam's retail sector has increased competition among businesses, jointly regulating supply and demand in the domestic market.

Maintaining reasonable prices, implementing promotion policies, and diversifying products are among the solutions to boost economic growth after COVID-19, according to insiders.

Hanoi recently issued a project on promoting Vietnamese businesses to directly participate in foreign distribution networks by 2030.

The AEON 1% Club Foundation granted 60 scholarships to Vietnamese university students at a ceremony on December 6.

Leading Japanese retail group AEON is accelerating the expansion of its malls and other stores in Vietnam.